Matthew P McAllister : Virginia Polytechnic Institute and State University 

 Divided into eight elaborate and well-defined chapters that leave out almost nothing that's relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe."

--Suresh Kohli in The Hindustan Times

"This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard's The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising's invasion of everything--classrooms, doctors' offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public."

 Introduction 
1. The Changing Nature of Advertising and Control 
2. Advertising's External and Internal Control: Social Implications 
3. Place-Based Advertising: Control Through Location 
4. Controlling Viewer Behavior: Creating the Zapless Ad 
5. Cross-Promotion: Control Through Cooperation 
6. Sponsorship: Control Behind a Philanthropic Facade 
7. Commercials, Control, and the Computer Revolution 
8. Conclusion